Sister Mary Cupcake has partnered with the management of the toll road to operate her stores in the travel plazas. This arrangement is an example of

Question

Quizplus · Accepted Answer

The partnership between Sister Mary Cupcake and the toll road management fits the definition of piggyback franchising, which involves a franchisee operating within another business's facility or location. In this case, Sister Mary Cupcake is operating her stores within the travel plazas owned by the toll road management. Master licensing refers to a franchisor granting a licensee the rights to sub-franchise within a given territory. Area development involves a franchisee opening multiple locations within a specified geographic area. Multibrand franchising is when a franchisee owns and operates more than one brand from the same franchisor.

Sister Mary Cupcake Has Partnered with the Management of the Toll