Laura discovered to her amazement that the skin oil she sold seemed to repel mosquitos.She relabeled the product and began selling it as alternative to brands such as Cutter and Off!.Laura's startup is which kind?

Question

Quizplus · Accepted Answer

Laura's startup is a "new benefit idea" because she discovered an additional benefit (mosquito repellent) of an existing product (skin oil) and marketed it for that new benefit.

Laura Discovered to Her Amazement That the Skin Oil She