Which factor determines the nature and degree of competition in an industry,as identified by Michael Porter in his book Competitive Advantage?
A)The interest of small businesses
B)Bargaining power of competitors
C)Threat of substitute products or services
D)The macroeconomic level of the industry

Question

Quizplus · Accepted Answer

Michael Porter identified the "Threat of substitute products or services" as one of the five forces that determine the nature and degree of competition in an industry.

Which Factor Determines the Nature and Degree of Competition in an Industry,as