Arlene runs Aquabuddies,a company that makes figurines for aquariums.What type of strategy would be expected?
A)a focus strategy.
B)an unsegmented strategy.
C)a multisegmentation strategy.
D)a marketing mix strategy.

Question

Quizplus · Accepted Answer

Aquabuddies is a company that specializes in making figurines specifically for aquariums. This indicates a narrow focus, targeting a specific niche market. A focus strategy involves targeting a specific segment of the market, and providing a product or service that meets their unique needs. Therefore, the best choice for Arlene's company would be a focus strategy.

Arlene Runs Aquabuddies,a Company That Makes Figurines for Aquariums