The executives of a major corporation contribute to charitable causes only when they are certain their gift will be well publicized, improve their public image, and ultimately translate into increased profits. The corporation's charitable acts are most easily explained in terms of

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The corporation's charitable acts are motivated by the expectation of receiving something in return, such as improved public image and increased profits. This is in line with the principles of social-exchange theory, which suggests that people engage in social behavior when they expect some kind of reward or benefit in return.

The Executives of a Major Corporation Contribute to Charitable Causes