Greenwald and colleagues (2000) showed that 9 in 10 people took longer to identify pleasant words (e.g., love, peace, joy) as good when associated with Black rather than White faces. These results illustrate

Question

Quizplus · Accepted Answer

The results indicate both automatic prejudice (as evidenced by the delayed identification of pleasant words with Black faces) and automatic stereotyping (as evidenced by the association of Black faces with negativity). There is no explicit stereotyping involved in this study.

Greenwald and Colleagues (2000) Showed That 9 in 10 People