The executives of a major corporation contribute to charitable causes only when they are certain their gift will be well publicized,their public image will be improved,and ultimately be translated into increased profits.The corporation's charitable acts are most easily explained in terms of

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The corporation's charitable acts are most easily explained by social-exchange theory, which suggests that people help others when the benefits they receive outweigh the costs. In this case, the executives of the corporation are contributing to charitable causes because they believe that it will improve their public image and ultimately lead to increased profits. This is a form of social exchange since they are expecting to receive something in return for their donation.

The Executives of a Major Corporation Contribute to Charitable Causes