Your physician tells you to get more exercise.The same day,on a late-night infomercial,your brother watches a washed-up celebrity tell the public they need to get more exercise.According to research on the sleeper effect,who is more likely to be thinking about buying a gym membership about a month later?

Question

Quizplus · Accepted Answer

The sleeper effect suggests that people may initially discount information if they are skeptical of the source, but over time they may separate the message from the source and become persuaded by the message. Since the infomercial features a celebrity, who may initially be viewed as an untrustworthy source, your brother may initially discount the message but then be more likely to remember and act on it later on, making him more likely to think about buying a gym membership.

Your Physician Tells You to Get More Exercise