A political campaign booklet seems to be applying the _____________ when it says,"Repetition breeds familiarity and familiarity breeds trust."

Question

Quizplus · Accepted Answer

The statement is referring to the mere-exposure effect, which means that people tend to develop a preference for things they are familiar with. The campaign booklet is using repetition to make the candidate more familiar to voters, with the hope that this will lead to trust.

A Political Campaign Booklet Seems to Be Applying the _____________