A person who influences the opinions and decisions of others through day-to-day personal contact and communication is referred to as a(n)

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An opinion leader is someone who has a significant influence on the attitudes and behavior of others in their social circle through interpersonal communication. They are not necessarily in a position of formal authority or power, but their opinions are respected and valued by others. Gatekeepers, specialists, and concentrators are not necessarily involved in personal communication and may not have as much influence on others' opinions and decisions.

A Person Who Influences the Opinions and Decisions of Others