The theory of persuasion that proposes that persuasion occurs via two different routes is called the:

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The theory of persuasion that proposes that persuasion occurs via two different routes is the elaboration likelihood model. This model suggests that there are two routes to persuasion: the central route and the peripheral route. The central route involves careful consideration and scrutiny of the arguments presented, whereas the peripheral route relies more on superficial cues such as attractiveness or likeability of the communicator.

The Theory of Persuasion That Proposes That Persuasion Occurs Via