The _____ is likely to occur if there is only a small delay separating two messages.The ____ is likely to occur when there is a longer delay and the time elapsed since the second message is small.

Question

Quizplus · Accepted Answer

The primacy effect is the tendency for the first information encountered in a series to be more easily remembered and have a greater influence on attitude, whereas the recency effect is the tendency for the most recent information to be more easily remembered and have a greater influence on attitude. Therefore, if there is only a small delay separating two messages, the primacy effect is likely to occur because the first message is still fresh in memory. If there is a longer delay and the time elapsed since the second message is small, the recency effect is likely to occur because the second message is still salient in memory. The other options (A, B, and D) are not relevant to the given scenario.

The _____ Is Likely to Occur If There Is Only