According to terror management theory,people are most likely to focus on protecting their self-image when:

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Terror management theory suggests that when thoughts of death are active but outside of conscious awareness, people are more likely to engage in behaviors that protect their self-image. This is because such thoughts subtly motivate individuals to reinforce their cultural worldviews and self-esteem as a defense mechanism against the existential anxiety induced by the awareness of mortality.

According to Terror Management Theory,people Are Most Likely to Focus