People _____ tend to use the peripheral route to persuasion.

Question

Quizplus · Accepted Answer

People high in self-monitoring tend to be more concerned with outward appearances and may be more likely to be persuaded by peripheral cues, such as the attractiveness of a speaker or the use of celebrity endorsements. People low in the need for cognition may also be more likely to be persuaded by peripheral cues as they are less likely to engage in deep or critical thinking about the message.

People _____ Tend to Use the Peripheral Route to Persuasion