Eun Sun is trying to buy a new couch.Achim,a sales representative,has offered her an attractive couch at a reasonable price,and Eun Sun agrees to purchase it.Achim walks away for a few moments to retrieve some paperwork.When he returns,he tells Eun Sun that a recent storewide deal just expired,so the price of the couch is actually somewhat higher.Eun Sun purchases the couch at the higher price.This is an example of the _____ compliance technique.

Question

Quizplus · Accepted Answer

This is an example of the lowball compliance technique, where the buyer is initially offered an attractive price, and then after agreeing to the purchase, the price is increased.

Eun Sun Is Trying to Buy a New Couch