A study by Cialdini (1976)and colleagues on people's reactions to their college sports team showed that students were more likely to wear school apparel when the football team had recently won a game.This study BEST demonstrates:

Question

Quizplus · Accepted Answer

The study by Cialdini and colleagues illustrates basking in the reflected glory (BIRG) where individuals associate themselves with successful others to enhance their own self-esteem. In this case, students wear school apparel to show their support for the recently winning football team and, in turn, feel good about themselves.

A Study by Cialdini (1976)and Colleagues on People's Reactions to Their