The idea that the more we try not to think about something,the more those thoughts enter our mind and distract us from other things is referred to as:

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The idea that the more we try not to think about something, the more those thoughts enter our mind and distract us from other things is referred to as ironic processing. This phenomenon is also known as the "white bear problem," named after an experiment in which participants were told not to think about a white bear, but found it difficult to do so.

The Idea That the More We Try Not to Think