In a classic study by Asch,participants read a list of traits ascribed to someone identified only as "John." In one condition,participants read that John was "intelligent,industrious,and envious." In the other condition,participants read that John was "envious,intelligent,and industrious." The results showed that people liked John more in the first condition.What phenomenon did this study demonstrate?

Question

Quizplus · Accepted Answer

This study demonstrated the primacy effect, which refers to the tendency for the first information presented about someone to have a disproportionate influence on people's impressions and evaluations of that person. In this case, because "intelligent" was listed first, it had a stronger impact on participants' attitudes towards John than the trait "envious," which was listed last.

In a Classic Study by Asch,participants Read a List of Traits