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Festinger and Colleagues Studied Friendship Patterns in People Living in Apartment

Question 30

Multiple Choice

Festinger and colleagues studied friendship patterns in people living in apartment buildings and housing projects.They found that people who lived on the first floor of the apartment complex and by the stairwells made more friends on the second floor,and that people who lived in houses facing a common courtyard made more friends than residents whose homes faced the street.This illustrates the importance of:


A) similarity.
B) proximity.
C) the reward model of liking.
D) the gain-loss theory.

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