The tendency to evaluate other cultures according to the standards of one's own culture is referred to as
A)bias.
B)prejudice.
C)ethnocentrism.
D)multiculturalism.

Question

Quizplus · Accepted Answer

Ethnocentrism refers to the belief that one's own culture is superior to others, and therefore evaluating other cultures based on the standards of one's own culture. Bias and prejudice may also involve making judgments about other cultures, but they do not necessarily involve the belief in one's own culture's superiority. Multiculturalism, on the other hand, refers to valuing and respecting diverse cultures and their unique characteristics.

The Tendency to Evaluate Other Cultures According to the Standards