IBM has consistently emphasized its brand image and its reputation for superior service while charging a higher price for its computers.This is an example of which one of Porter's generic strategies?

Question

Quizplus · Accepted Answer

IBM's emphasis on its brand image and reputation for superior service is a clear example of differentiation strategy, where the company tries to create a unique and differentiated product or service that can justify a higher price.

IBM Has Consistently Emphasized Its Brand Image and Its Reputation