An effective mission statement generates the impression a firm is successful, has direction, and is worthy of time, support and investment.
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Q52: Stakeholders of an organization include stockholders, customers
Q53: A mission statement is usually just a
Q54: An effective mission statement should do all
Q55: In most cases, at least 500 words
Q56: A mission statement should include a clear
Q58: Individuals who own stock in a corporation
Q59: It is unusual for the claims and
Q60: Customers and creditors are considered stockholders of
Q61: Good mission statements identify the utility of
Q62: According to George Steiner, vagueness has no
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