In Discussing Their Results on the Relative Effectiveness of Persuasion

In discussing their results on the relative effectiveness of persuasion and attribution techniques in producing behavioral change, Miller et al. advance which of the following explanations for their findings?

A) Persuasive techniques are superior to attribution techniques because they involve more forceful appeals.
B) Persuasive techniques do not threaten the self concept, and that is why they are more effective.
C) Attribution techniques are relatively less successful because they are less likely to arouse resistance, counterarguing, or reactance.
D) Attribution techniques are relatively more successful because they suggest something positive about the subjects and bolster their self-concepts.