Lord, Ross, and Lepper showed articles favoring and opposing capital punishment to groups of students who either opposed or were in favor of it. The results of this study showed that reading articles on both sides of the controversial issue:

Question

Quizplus · Accepted Answer

The study by Lord, Ross, and Lepper demonstrated the phenomenon known as "attitude polarization" or "belief polarization," where exposure to conflicting viewpoints on a controversial issue actually led to participants holding their initial beliefs more strongly, thus increasing the difference in attitudes between the two groups.

Lord, Ross, and Lepper Showed Articles Favoring and Opposing Capital