Suppose you are ready to buy a new car. You have great difficulty choosing between Brand A and Brand B. Finally, you buy Brand A. According to dissonance theory, after you have driven the car for a few weeks, you will be most likely to emphasize:

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According to dissonance theory, after a difficult decision, individuals tend to emphasize the positive aspects of the chosen option to reduce the dissonance and justify their choice. In this case, after choosing Brand A, the individual is most likely to emphasize the positive aspects of owning a Brand A car, such as how convenient it is to park and drive. This helps to reduce the cognitive dissonance associated with the decision and makes the individual feel better about their choice.

Suppose You Are Ready to Buy a New Car