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A Local Store Advertises a Great Sale on a Certain

Question 5

Multiple Choice

A local store advertises a great sale on a certain computer. When you get to the store, the salesperson informs you that they are all out of that particular model but that they have another model that is "even better" than the sale model for "only" $500 more. This sales technique is known as:


A) foot-in-the-door
B) bait-and-hook
C) lowballing
D) switching

Correct Answer:

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