Suppose the fund-raising chairperson of a non-profit organization tells you he has heard of a new fund-raising approach in which, when people are asked for contributions, they are also told, "any amount you contribute will be appreciated, even a penny will help." Being a student of social psychology you should respond that if he uses this technique, he can expect that:

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This technique is known as "foot-in-the-door" technique, in which people are first asked for a small favor, such as a penny, and then are more likely to comply with a larger request, such as making a donation. This approach is effective because it increases the likelihood of people feeling committed to the cause and wanting to contribute more. Therefore, more people are likely to give, and the average size of the gifts will not decrease.

Suppose the Fund-Raising Chairperson of a Non-Profit Organization Tells You