The fact that many advertising campaigns that use well-known sports figures are very effective suggests that:

Question

Quizplus · Accepted Answer

The use of well-known sports figures in advertising campaigns is an example of peripheral route persuasion, where people are influenced by superficial cues like the celebrity status of the endorser rather than the actual content of the message. The effectiveness of these campaigns suggests that we are more influenced through the peripheral route than we may believe.

The Fact That Many Advertising Campaigns That Use Well-Known Sports