Assume a speaker has low credibility with the audience. For maximum attitude change, how discrepant from the audience's initial position should the communication be?

Question

Quizplus · Accepted Answer

When a speaker has low credibility, a moderately discrepant message is more likely to be persuasive because it is not too far from the audience's initial position, making it more acceptable and less likely to be dismissed outright.

Assume a Speaker Has Low Credibility with the Audience