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Suppose You Belonged to an Antinuclear Group That Wanted to Persuade

Question 76

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Suppose you belonged to an antinuclear group that wanted to persuade an audience that the development of nuclear power plants should be curtailed. The audience is composed of relatively uninformed adults who are already somewhat in favor of nuclear power. Based on your readings on persuasion, what kind of message would you want to deliver? Would you give the speech yourself or, if not, what kind of speaker would you want to hire? Provide examples of relevant research to support your arguments.

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As a member of an antinuclear group, the...

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