Aronson and O'Leary conducted a study designed to encourage water conservation among male students showering at the university field house. They found that students were more likely to conserve water (by turning off the shower while soaping up) after:

Question

Quizplus · Accepted Answer

The most effective way to encourage water conservation among the male students showering at the university field house was by observing the behavior of one or more "models" who turned off the shower while soaping up. This is because individuals are more likely to engage in a behavior when they observe others doing it, especially when those others are seen as similar to themselves. A colorful sign or a high-status university official explaining the importance of water conservation may have some impact, but the behavior of a model is likely to have a stronger and more lasting effect.

Aronson and O'Leary Conducted a Study Designed to Encourage Water