Many colleges and universities encourage first year students to do a "service project" at the start of every school year. In fact, these projects may have become part of the social norms of the school. Consider the concepts and issues discussed in Chapter 2 on conformity and then address the following issues: Are the projects presented as voluntary? If the projects have become a social norm for the school culture, what type of social pressure would the first year students experience and how would noncompliance be met? Discuss the difficulty of noncompliance from the perspective of a new student.
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