According to Aronson, the primary appeal of the theory of cognitive dissonance was that:

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According to Aronson, the primary appeal of the theory of cognitive dissonance was that it generated a broad range of testable hypotheses. Unlike other theories of the time, cognitive dissonance was seen as a unifying framework for explaining a wide range of social psychological phenomena, and it allowed for many different research questions to be asked and tested.

According to Aronson, the Primary Appeal of the Theory of Cognitive