Building,keeping,and growing profitable relationships by delivering customer value and satisfaction is called ________.

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) involves building, keeping, and growing profitable relationships by delivering customer value and satisfaction. This involves using technology and data to manage interactions with customers and track their behavior, preferences, and history with the company. CRM also involves creating personalized experiences for customers, providing excellent customer service, and using customer feedback to improve products and services. The other options, customer lifetime value, customer perceived value, database marketing, and societal marketing, are related concepts but do not encompass the full scope of CRM.

Building,keeping,and Growing Profitable Relationships by Delivering Customer Value and Satisfaction