Jolene's firm markets preplanning services for a mortician.She finds that most of her target market wants to avoid discussing their future funeral needs,and she must somehow first get their attention.Jolene's firm most likely practices the ________.

Question

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The selling concept focuses on aggressive sales techniques and high-pressure tactics to convince customers to make a purchase. In this scenario, Jolene's firm is trying to sell preplanning services to customers who are reluctant to discuss their future funeral needs, indicating that they may need to use the selling concept to grab their attention and persuade them to consider their services. The production concept emphasizes producing goods efficiently and inexpensively, while the marketing concept focuses on understanding and meeting customer needs. The social marketing and societal marketing concepts are both oriented towards promoting socially responsible and ethical marketing practices.

Jolene's Firm Markets Preplanning Services for a Mortician