Sally purchased Brand X lotion.In comparing her perception of how the lotion made her skin feel and look to her expectations for Brand X lotion,Sally was measuring her level of ________.

Question

Quizplus · Accepted Answer

Sally's comparison between her perception and expectations of the lotion is a measure of customer satisfaction, which is the overall feeling of pleasure or disappointment that results from comparing perceived product performance to expectations. The other options, such as share of customer, customer equity, demand, and customer lifetime value, do not apply to Sally's situation in measuring her satisfaction with the Brand X lotion.

Sally Purchased Brand X Lotion