Elsie,a marketing manager at a regional chain restaurant,has decided to sponsor a contest calling for customers to create commercials for the restaurant.Winning entries will be posted on the organization's home page.Elisandra's plan is an example of ________.

Question

Quizplus · Accepted Answer

Elsie's plan to sponsor a contest where customers create commercials for the restaurant is an example of consumer-generated marketing. This is a marketing strategy where customers are actively involved in the creation of promotional content for a brand.

Elsie,a Marketing Manager at a Regional Chain Restaurant,has Decided to Sponsor