All of the following are accurate guidelines for a company's mission statement EXCEPT which one?
A) Be motivating.
B) A mission statement should be narrow.
C) Be market oriented.
D) Fit the market environment.
E) Be based on distinctive competencies.

Question

Quizplus · Accepted Answer

A mission statement should not necessarily be narrow. In fact, it can be broad enough to encompass the overall purpose of the company. However, it should still be specific enough to guide decision-making and provide direction.

All of the Following Are Accurate Guidelines for a Company's