Starbucks is now using the product/market expansion grid to develop strategies.The company have most likely found the grid to be quite useful for identifying _______________.
A) target markets
B) growth opportunities
C) key customers
D) new products
E) suppliers

Question

Quizplus · Accepted Answer

The product/market expansion grid helps companies identify growth opportunities by exploring different combinations of existing and new products in existing and new markets. This suggests that Starbucks is using the grid to develop strategies for expanding its market share and increasing its revenue.

Starbucks Is Now Using the Product/market Expansion Grid to Develop