Which of the following is NOT a reason that a firm might want to abandon products or markets?
A) The market has changed, making some of the products less profitable.
B) The firm introduces new products that do not offer superior customer value.
C) The economic environment is showing signs of recovery.
D) The firm has grown too rapidly.
E) The firm has not properly researched foreign markets which it has entered.

Question

Quizplus · Accepted Answer

The economic environment showing signs of recovery is not a reason to abandon products or markets. The other options are valid reasons for a firm to consider abandoning products or markets.

Which of the Following Is NOT a Reason That a Firm