Your firm is attempting to divide up the total market to determine the best segments it can serve.Which is the correct order of doing so?
A) market segmentation then market targeting
B) differentiation then market targeting
C) positioning then differentiation
D) market segmentation then positioning
E) market targeting then differentiation

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a market into smaller, more manageable groups of customers. Market targeting is the process of selecting the most appropriate market segments to target with your marketing efforts.

Your Firm Is Attempting to Divide Up the Total Market