Your new employer has asked you,as a new marketing graduate,to develop a group of potential customers who respond in a similar way to a given set of marketing efforts.You have been asked to develop a(n)________.

Question

Quizplus · Accepted Answer

The employer is asking for a group of potential customers who respond in a similar way to a given set of marketing efforts, which is the definition of a market segment. A target market is more specific and refers to a particular group of consumers that a company intends to focus its marketing efforts on. A market is a broader term that refers to the overall environment in which buyers and sellers interact. A market strategy refers to the specific plan or approach a company takes to achieve its marketing goals. An undefined niche is not a relevant option here as the employer is asking for a specific group of customers.

Your New Employer Has Asked You,as a New Marketing Graduate,to