Singapore American-food chain Botak Jones has identified a group of potential customers who seem to respond in a similar way to a series of radio advertisements for its products.Botak Jones has identified a(n)________.

Question

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Botak Jones has identified a specific group of potential customers who have similar preferences and respond to their radio advertisements. This is an example of market segmentation, which involves dividing a larger market into smaller groups with similar needs or characteristics. By targeting this specific segment, Botak Jones can tailor its marketing efforts and products to better meet their needs and preferences.

Singapore American-Food Chain Botak Jones Has Identified a Group of Potential