Which SBU produces a lot of cash that the company may use to support other SBUs that need investment?
A) star
B) dog
C) cash cow
D) question mark
E) A and C

Question

Quizplus · Accepted Answer

Cash cows are SBUs that have high market share in a slow-growing industry. They generate a lot of cash for the company with little investment needed. This cash can then be used by the company to support other SBUs that need investment.

Which SBU Produces a Lot of Cash That the Company