The Cocoa Trees evaluates each market segment's attractiveness and selects one or more segments to enter when considering opening new chocolate boutiques.The Cocoa Trees is engaged in positioned marketing.

Question

Quizplus · Accepted Answer

Positioned marketing involves creating a distinct image or identity for a product in the consumer's mind, while evaluating market segments for entry is part of market segmentation and targeting, not positioning.

The Cocoa Trees Evaluates Each Market Segment's Attractiveness and Selects