You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company,suppliers,marketing intermediaries,customer markets,competitors,and publics.What are you studying?

Question

Quizplus · Accepted Answer

The actors mentioned in the question, such as departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics, are all part of the microenvironment. The microenvironment refers to the actors close to the company that have a direct impact on its ability to serve its customers. Therefore, studying these actors means analyzing the company's microenvironment.

You Are Directed to Study the Actors Close to the Company