You are directed to study the demographic,economic,natural,technological,political,and cultural factors that are larger societal forces affecting your company.What are you studying?
A) the macroenvironment
B) the microenvironment
C) the internal environment
D) the marketing mix
E) the global environment

Question

Quizplus · Accepted Answer

The macroenvironment refers to the larger societal forces, including demographic, economic, natural, technological, political, and cultural factors that affect a company. Therefore, studying these factors would be studying the macroenvironment.

You Are Directed to Study the Demographic,economic,natural,technological,political,and Cultural Factors That