Marketers can take ________ by taking aggressive action to affect the publics and forces in their marketing environments.
A) an environmental perspective
B) a proactive stance
C) a natural perspective
D) a natural management perspective
E) a relationship-building perspective

Question

Quizplus · Accepted Answer

A proactive stance involves taking aggressive action to affect the publics and forces in a company's marketing environment. This approach allows marketers to anticipate and respond to changes in the environment, rather than being reactive and simply responding to changes as they occur. Thus, a proactive stance can help a company to be more competitive and successful in the long term.

Marketers Can Take ________ by Taking Aggressive Action to Affect