Companies in Asia have recognized the buying power of the gay and lesbian segment and have begun explicitly targeting these consumers with gay-specific marketing efforts.

Question

Quizplus · Accepted Answer

This statement is true. Many companies in Asia have started to recognize the potential of the LGBT consumer segment and have implemented targeted marketing efforts towards them. This trend is particularly apparent in more progressive and LGBT-friendly locations such as Japan, Taiwan, and Thailand.

Companies in Asia Have Recognized the Buying Power of the Gay