In marketing research,managers often start with ________ research and later follow with ________ research.
A) exploratory; descriptive or causal
B) descriptive; secondary or commercial
C) descriptive; exploratory or secondary
D) causal; descriptive or exploratory
E) causal; exploratory or secondary

Question

Quizplus · Accepted Answer

Managers often start with exploratory research to gain insights into the problem or issue they are trying to understand. Once they have a better understanding, they can move on to either descriptive or causal research depending on the goal of the research. Descriptive research is used to describe characteristics of a population or phenomenon, while causal research is used to determine cause-and-effect relationships. Therefore, it makes sense for managers to follow exploratory research with either descriptive or causal research.

In Marketing Research,managers Often Start with ________ Research and Later